What are Superhero Action Figures?
Action figures have gained quite and enormous popularity over the
years. Although there is a wide variety of characters that have hit the
toy store shelves, superhero figures comprise a large share of
this popularity. It seems that those interested in comic books are
many times, also interested in superhero figurine collectibles.
So what is the definition of an action-figure?
Definition: A small usually plastic doll with movable legs and arms, often based on a character from an action adventure.
An action figure is a posable plastic figurine of an action or hero,
superhero or a character from a movie or television program. These
dolls usually are marketed as merchandise intended for boys. Now how
true is this statement today? Girls can surely have their comic book
fantasies fulfilled as well as boys, can’t they?
Action-figures can also be useful in making stop motion movies, which
are gaining popularity among children due to the availability of easy to
use computer software for making animated movies. Do you think
these could have been some of the tools used by Steven Spielberg in
his youthful home movies production days? So how did action figures
get started?
A little history
Hasbro first used the term “action-figure” in 1964. They coined this
term to market their G.I. Joe figure to boys who wouldn't play with
"dolls". This turned out to be a very imaginative and successful
psychological ploy to let boys unleash their imaginative fantasies and
not be accused of playing with girls’ toys.
G.I. Joe was a military-themed 11.5-inch action figure inspired by the
TV series "The Lieutenant". The figure featured changeable clothes,
with various uniforms to suit different purposes. In Britain and other
markets, these figures were localized as "Action Man," and had
different uniforms.
During the 1970s, primarily the Mego Corporation and their standard
8-inch dolls, which included the ever-popular Action Jackson doll,
dominated the action figure market. These were constructed with
standard plastic bodies and interchangeable heads.
At this time, Takara Toys was licensed by Hasbro to make and sell G.I.
Joe toys in Japan. They decided to make their own figure, which they
dubbed the Henshin Cyborg-1. This figure used the same G.I. Joe
molds, but used transparent plastic revealing cyborg innards, and
chrome head and cyborg feet. Takara wanted to produce toys and play
sets for the new character, but the expense was prohibitive.
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They ended up developing a smaller version of the cyborg character,
which stood 3-3/4 inches high, and was first sold in 1974 as Microman.
The Microman line was also novel in its use of interchangeable parts.
This laid the foundation for both the smaller action figure size and the
transforming robot toy. In 1976 Mego brought the Microman line to
the United States as the Micronauts.
Takara began producing characters in the Microman line with
increasingly robotic features. Some of these included Robotman, a 12"
robot with room for a Microman pilot, and also Mini-Robotman, a 3-
3/4" version of Robotman. These toys also featured interchangeable
parts, with emphasis placed on the transformation and combination of
the characters.
Mego eventually lost control of the action figure market after rejecting
the license to produce Star Wars toys in 1976. The widespread success
of Kenner's Star Wars 3-3/4" toy line made the newer, smaller size the
industry standard. Instead of a single character with outfits that
changed for different applications, toy lines included teams of
characters with special functions. Led by Star Wars-themed sales,
collectible action figures quickly became a multi-million dollar
secondary business for movie studios.
Similarly, comic book firms were able to get figures of their characters
produced as well, regardless of whether or not they appeared in
movies or animated cartoons. One difference from the traditionally
costumed characters was that all sorts of specialized costumes ("Ice
Batman" for instance) and removable equipment (wings and swords)
were added as well.
As video games stormed the scene, figures were eventually made for
the player-characters. And to follow, figures for a more limited market
of older consumers were produced from the characters in "graphic
novels." There was even a market for figures of performers in adult
movies.
In the early 1980's, the burgeoning popularity of Japanese robot
cartoons such as Gundam encouraged Takara to reinvent the
Microman line as the Micro Robots, moving from the cyborg action-
figure concept to the concept of the living robot. This led to the Micro
Change line of toys: objects that could "transform" into robots. In
1984 Hasbro licensed Micro Change and another Takara line, the
Diaclone transforming cars, and combined them in the US as the
Transformers, spawning a still-continuing family of animated cartoons.
Final Thoughts
Action figures have become part of the mind and soul of so many
individuals as they have grown up over the last four decades. There is
so much variation and diversity of characters, there is just about
anything for anybody’s interest. If you are just getting started in your
action-figure fascination or have your own collection started, then you
may want to check out this
action figures
blog. Kastor has compiled some amazing info.
Continue on to the
next page
to learn a few tips and techniques on action figure collecting. It should be fun and worthwhile. If you want to keep up on the varied and interesting activities going on in the world of comic books, then feel free to sign up for my newsletter “Comics Galore” in the form below. And by all means, I would love to hear your comments and opinions on superhero figures. You can sure leave them for me at my
contact page
in the menu at the left. I may even be able to include them in my newsletter. I thank you ahead of time. Dave Gieber
On to tips for action figures collecting
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